Effective Websites for Rockland Businesses

A website is more than a technical project with a pretty face. A successful website for your Rockland County business is one that is cost-effective, meets your marketing goals and brings you more business. Do you think a website made to meet someone else’s goals will be effective for your business? Think again. You and your business are unique, and your website will be effective only if it reflects your marketing strategy.

How can we help? Our principal, Jerry White, has 35 years of diverse marketing, technical and design experience. The websites linked on the left represent our recent work, but looking at them tells you little about how well they meet their owners’ strategic goals. Want to know what our clients think of our work? Call or email them and ask. Their websites have their contact info.

Design to get you more business

How much business does your current website generate? It should be a primary marketing avenue for most Rockland businesses. If your site is not meeting your business objectives, we can review it against your strategic marketing goals and suggest improvements or a redesign. If you’re starting out, talk to us early. We can help you with your marketing strategy, a domain name, inexpensive webhosting, and a cost-effective website.

Custom web design and implementation

We design and code standards-compliant websites for organizations of all sizes in the Hudson Valley and beyond. Whether you need a simple professional site, e-commerce functionality for a retail site, or a multi-section corporate site with a database and special security provisions, we can provide it for you.

A search-engine friendly custom-designed site will best meet the needs of nearly all organizations, regardless of size, since its design will be based on usability, current web standards, and your strategic goals.

Design starts with a project plan that includes your strategic goals, requirements, resources, content selection and responsibility, time-line, and provision for maintenance after launch. Even a basic plan will facilitate design and implementation, so the site can be completed without delay.

We design for usability

Usability is probably the most important of all web design considerations. Your fascinating content and captivating presentation will be useless if a visitor can’t find what he or she wants quickly. Visitors who are confused, distracted, or find your site hard to use will simply go elsewhere. Usability requires quick page loading, clean presentation, intuitive layout, hierarchical site structure, legible text, easy navigation to content on other pages, descriptive page titles, easy identification of links, and on larger sites the ability to search content and the use of breadcrumbs for indicating “where am I”, all elements of good design.

Content management

Do you want to upload and edit your own content on several pages or just in one section? A content management system (CMS), such as WordPress, permits updating by non-technical editors with little risk of causing the page to fail. Not every CMS is suitable for every website, but nearly every website lends itself to editing by one CMS or another.

When you look at our recent work (linked at the left), notice the impact of engaging photography. We would like to hear about your website needs. Please give us a call.

Mailing address: PO Box 1226, Pearl River, NY 10965