We design for mobile
We design effective custom websites for local businesses
An effective website is one that ranks well in Google search, attracts prospects and helps a business compete and grow. Our custom HTML websites reflect a business owner’s strategic goals and attract prospects using phones, tablets and desktops.
Mobile-friendly and mobile-optimized user experience
With over half of all searches now done on mobile devices, a mobile-friendly and mobile-optimized website is crucial for a local business. Google takes the quality of mobile user experience into account in mobile search rankings.
“Because at Google we are aiming to provide a great user experience on any device, we’re making a big push to ensure the search results we deliver reflect this principle. We want users to be able to enjoy the web wherever they are.”
Effective web design requires usability
After content that satisfies your prospects’ information needs on any device, usability is the most important of all web design considerations. Your captivating presentation will be useless if a prospect can’t find what he or she wants quickly on your site. Visitors who are confused, distracted, or find your site hard to use will simply go elsewhere. With our years of commercial software experience, we build the elements of usability into every site.
Content management choices
Some of our clients want to edit their own content. Not a problem. A content management system (CMS) permits updating by non-technical editors with little risk of causing the page to fail.
Does that mean we use templates like WordPress? We sometimes use WordPress, but only when there is a specific need that justifies it. Templates come with two disadvantages:
- Because they need to support many different types of websites, they are cluttered with extra stylesheets and scripts that slow down loading, resulting in less-than-stellar performance, particularly on smartphones. Loading speed is an important ranking factor for Google.
- Since the needs of smartphone users are different from those of desktop users, being able to tailor the content on a phone is important — which is more difficult with a template.
With our custom design approach, we can design a site on which you can edit just some pages, such as daily specials or a blog, or make announcements on a section of the home page, or upload photos to a gallery — without having to accept the design constraints or performance challenges of WordPress. We can develop an e-commerce site using a CMS as well, eliminating the monthly charges of an e-commerce platform.
Photos and videos
While search engines read text, people look at pictures and like to be entertained. When you look at our work, notice the impact of engaging photography and videos. We can arrange for photography or videos to help convey your message to your prospects. Actually, Google (which owns YouTube) likes videos too and rewards websites with engaging videos in search results.
Custom website design: More than a technical project with a pretty face
It takes marketing savvy, not just creative design and coding skills to create an effective website. You and your business offer something unique, and your website should clearly convey to your prospects what makes you special and how that will benefit them.
An effective website for your business is one that meets your strategic marketing goals, conveys what’s special about you, presents well on any device, is visible to your prospects in search results, and brings you more business.
Our objective is clean, crisp design, structured for search, that clearly conveys your strategic marketing message to prospects on a desktop, tablet or smartphone.
If that’s your goal, call or email us.
“I want to thank you for all your great work. It looks great and I could not be happier.” — R Adzema
2-month update: “I am happy to report that I have been getting high praise for my new website. Beautiful seems to be the operative word. So again, thank you for all your patience and help.” — R Adzema
If your website isn’t meeting your business objectives...
Ask us to review it and suggest improvements or a redesign. If you’re starting out, talk to us early. We can help you with marketing strategy, a domain name, web hosting, and design and development of an effective website..