SEO: Website optimization & search marketing

Hudson Valley businesses: We optimize so prospects can find your website

Search has changed with mobile

A website that isn’t visible in search results will be an ineffective marketing tool, no matter how attractive. The basis for search marketing is straightforward: Search engines serve their customers by providing them with relevant and useful search results. The quality of a website’s content is the most important factor in determining usefulness. But search has changed. Your prospects are increasingly mobile — using devices as diverse as desktops, tablets, smartphones and even watches — and search engines like Google have adapted and changed the rules.

Local search: Attract motivated mobile users

Smartphone users typically look for different information than tablet and desktop users. A mobile website that is well-designed and accessible will get not just immediate traffic but also return visits, so getting found in mobile searches can provide a persistent competitive advantage to a local business. Mobile search is local search. If you want to generate local business, it’s essential to attract those motivated mobile users.

Mobile search is conversational search

Mobile users speak their searches, using different search phrases than they would use on a desktop. For example, rather than Asian restaurant Albany County, they might say I'm looking for a sushi bar near the Crossgates Mall that’s open late. So-called “long-tailed searches” like this reward a savvy business with a customer who’s ready to buy, not just for restaurants and retailers, but even for professionals like chiropractors and dentists.

Clearly, peppering a webpage with keywords is not going to land a prospect searching like this. Google delivers results that satisfy the meaning of a naturally-spoken search phrase — semantic search — rather than matching individual keywords, because that’s how mobile users search. Most website designers don’t keep up with Google’s ranking criteria, which is why having an SEO specialist involved in designing your site is good for your future business.

Does Google dislike SEOs?

On the contrary, Google recommends hiring an SEO during site design:

“If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up.“ — Google Webmaster Tools Help

That’s what we mean when we say, we design for search.

Does website optimization work?

While no SEO can guarantee that their efforts can get your site to the top — and keep it there — through our marketing and design strengths, we have achieved excellent results for local business clients whose websites we structured and optimized.

Because of the change to conversational search, optimization is not an add-on that promotes keywords. A website should be organized into pages with rich content that addresses your prospects’ needs and matches the intent of their searches. This requires your SEO to have a good understanding of your business and your target market and, as Google says, to participate in your website’s design from the start. And it’s why an SEO’s marketing experience is important for your success.

Our marketing services for Hudson Valley businesses

Prince Global Web Design creates and optimizes custom websites for clients and provides clients with both online marketing services and traditional marketing services, including formulating comprehensive marketing plans, writing articles and web copy, creating logos, and designing brochures and mailing pieces. There are many ways to use the Internet to reach your customers and potential customers, including using landing pages to introduce new services and products, emailing newsletters, writing blogs, using social networks, and using paid search campaigns and other online advertising.

Initial Website & SEO Audit

This is our starting point for a client with an existing website that fails to attract or convert prospects. We analyze the site to identify major obstacles to search marketing results and website usability. We provide a report of issues found, recommended remedies and estimated costs. Remedies may involve revision or restructuring of the site, improving content, and/or researching and modifying keywords.

Ongoing Search Optimization Service

We provide quarterly reports with comments and recommendations for boosting traffic. We report Google search position for optimized keyphrases; top Google search queries (what people searched for); and traffic stats (pageviews, most visited pages, traffic sources and visitor locations). We modify title tags, metatags and make other technical revisions. We revise/tweak headings and content to improve search rankings based on our monitoring of traffic and positions. We test and attempt to improve performance. (A well-structured website with robust original content is a prerequisite. We can help with this based on a Website & SEO Audit.)

Ongoing Citation & Review Service

We analyze citation listings on directory sites for completeness and accuracy of information, fix inaccuracies and remove duplicate listings to improve local search results. We monitor and advise of new customer reviews, and submit clients’ responses for reputation management.

Call us to...

  • Audit your website for problematic search issues.
  • Optimize a well-structured website to improve its visibility in search results.
  • Help you build your business through online and traditional marketing.
  • Advise you on strategy, targeting and tactics, or...
  • Just build you a website

If your website doesn’t rank well in search results, it’s because your competitors have done better at gaining visibiltiy. Give us a call to discuss your needs: 845-875-4561 or 518-665-8099. Prices for services are subject to change.

“For years I would get about one call a year from my Rockland home improvement contracting business website. After your optimization work, my site is always at or near the top of Google search results, and I get several calls a week.” — John Pidgeon, Johnny Fix It

“You're the best Jerry, a blueberry pie is certainly in the cards for you, let me know when you want to pick it up.” — Brandon Harris, Hudson Valley Cakery

We recommend Bluehost as the best server available for most sites.

We recommend Plus Plan hosting by Bluehost for reliability and resources, including subdomains and multiple-user email. Disclosure: While we chose Bluehost based on suitability for our clients, they also pay us commissions. Click the logo to sign up and select Plus Plan hosting at $6.95-8.95/month (prices subject to change).

Hudson Valley business