About Us

Marketing solutions that fit your strategic plan

The key to profiting from the vast marketing opportunities presented by the Internet is identifying your goals. With your goals as our focus, we will develop solutions that fit your strategic plan. Let us put our multi-faceted experience in Internet marketing strategy, planning, design and advertising to work for you.

Cost-efficient development

Prince Global grew from a firm that developed and successfully marketed high-end commercial software packages to international banks and central banks in Europe and Asia. We have been designing websites and developing web applications since our inception in 1996. We don't provide cookie-cutter template solutions that were designed for someone else -- because, in our experience, one size fits none.

We meet with clients locally to gather requirements, write specs and design their programs, so our clients benefit from a local interface with our project managers. By developing offshore with our own team of experienced developers in Costa Rica, our expenses are significantly reduced, enabling us to satisfy our clients' software needs at reasonable cost. Because Costa Rica is not half-way around the world but is in the same time zone as Chicago in winter and Dallas in summer, we maintain close communication with our development team.

Rich experience

We have solid experience working for established small- and midsized business firms and startups.

Jerald White, Senior Consultant and Director of Marketing Strategy

Jerry has 30 years experience in IT management, marketing management, software development and systems consulting. He enjoys a reputation as a problem solver, a forward-looking manager with extensive experience not only in technology and marketing, bit also in operations, risk management, business process and strategy development.

At bullion dealer Mocatta in New York in the 1970's (now a division of Scotiabank), Jerry held positions of trading manager, chief operating officer, and director of corporate planning; director and namesource of well-respected commodity broker Brody, White and Company; and president of Iron Mountain Depository, a precious metals warehouse.

Jerry designed the firm's "Gold for Americans" marketing program, led the project that relocated the firm to the World Trade Center, and managed the development of a realtime transaction-handling system for Mocatta's backoffice. Programmed in-house on an IBM mainframe and completed in 1981, it may have been the first realtime backoffice system on Wall Street, where overnight processing was standard.

In 1979 Jerry managed trading of mortgage-backed securities and participated in the defense of the firm against the silver-market corner attempted by the Hunt Brothers. He recently wrote about the experience in a book on asset management, The Alchemist's Road.

In 1981 Jerry began a consulting career with his own downtown New York-based firm; founded a commercial software development/marketing firm with offices in New York, London and Tokyo in 1982; created the first financial game for the IBM pc (Comex, the Game) in 1984, and in 1996 founded Prince Global as a vehicle for software development for clients, designing websites and developing web and desktop applications.

For the past few years he has handled diverse responsibilities for a 50-employee family office, including overseeing its IT department as CTO, writing a marketing plan for its $5 billion public commodity investment fund as Director of Marketing, creating a data security policy, and managing several custom software development projects. In 5 months in 2009 he created a high-volume cash-for-gold firm with national tv advertising, website, custom software and automated processing.

Jerry has a BA degree from Yale in English Literature and an LL.B. from the University of Pennsylvania Law School. He is a member of the Connecticut Bar.

Jason Roff, Director of Technology

Jason has 15 years experience in the technology field, specializing in web and desktop software design and development. He has been a manager, handling small and large size teams, while specializing in off-shore management of developers and designers from Russia, Ukraine, India, Australia, New Zealand and Argentina; an architect and software designer, dealing with object-oriented methodologies, enterprise and n-tier designs utilizing UML; and a Windows software developer (working with .NET, Visual Basic, C++, and Java).

Jason is co-founder of Submit Patient Forms, an Internet service for healthcare practices, and director of technology at software developer First Factory, Inc. He was senior software architect at Sugar Foods, manager of global support services/systems development at Symbol Technologies, manager of application development at Isogon, and a software engineer at Blockbuster.

In just five years, Jason has authored half a dozen books including UML: A Beginner's Guide (Osborne Press), ActiveX Data Objects (O'Reilly & Associates), Visual Basic 6 Database How-To (SAMS Publishing), Visual Basic 5 Database How-to (The Waite Group Press), and Careers in E-Commerce Software Development (Rosen Publishing). Jason also contributed to the recent publication, ASP Professional Secrets (Wiley Press).

Jason has an M.S. in Computer Information Systems from the University of Phoenix, a B.S. in Computer Science with Applied Mathematics from the State University at Albany, and an A.A.S. Data Processing degree from Farmingdale University. Jason currently attends Penn State University seeking his MBA.

Our team is ready to help you. Call or email us.